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About Signature

Program Advertising

Signature attracts over 100,000 patrons annually – advertising in our show programs is an effective way to reach these high-income patrons with significant disposable income for a very low cost per impression. We offer great placement, full free color and reasonable rates.

Advertising is available for all Mainstage programs. Please find rates and sizes below in the Downloads section.

2025-2026 Shows and Deadlines

Show Run Dates Contract Deadline Graphic Deadline
Play On! August 12 - October 5, 2025 June 27 July 18
Strategic Love Play September 23 - November 9, 2025 August 15 September 5
Fiddler on the Roof November 9, 2025 - January 25, 2026 September 19 October 10
In Clay December 9, 2025 - February 1, 2026 October 31 November 14
Safety Not Guaranteed March 3 - April 12, 2026 January 16 February 6
Pippin May 12 - July 26, 2026 March 27 April 17
What Became of Us June 16 - July 26, 2026 May 8 May 22

Downloads

Ad Rates, Deadlines, and Contract

Ad Specs and Requirements

For more information or to place an ad

Contact Katherine Tucker, Publications Director, at 571.527.1834 or tuckerk@sigtheatre.org.