About Signature
Program Advertising
Signature attracts over 100,000 patrons annually – advertising in our show programs is an effective way to reach these high-income patrons with significant disposable income for a very low cost per impression. We offer great placement, full free color and reasonable rates.
Advertising is available for all Mainstage programs. Please find rates and sizes below in the Downloads section.
2025-2026 Shows and Deadlines
| Show | Run Dates | Contract Deadline | Graphic Deadline |
| Merrily We Roll Along | August 25 - November 1, 2026 | July 10 | July 16 |
| All the World's a Stage | October 20 - December 20, 2026 | September 11 | September 18 |
| The Secret Garden | December 8, 2026 - February 21, 2027 | October 27 | November 6 |
| The Monsters | February 2 - March 21, 2027 | December 14 | January 4 |
| A Mountain for Elodie | March 23 - April 25, 2027 | February 12 | February 22 |
| Latin History for Morons | April 27 - June 13, 2027 | March 19 | March 29 |
| Urinetown | June 1 - August 8, 2027 | April 23 | May 3 |
For more information or to place an ad
Contact Katherine Tucker, Publications Director, at 571.527.1834 or tuckerk@sigtheatre.org.